When online print and design company MOO briefed us on launching their square business cards, we knew we needed to find a positioning that gave the product an identity; why use a square business card over the traditional rectangle shape?
With research showing more people are setting-up side ventures, we explored the concept of ‘hobby businesses’ and positioned square business cards as the perfect option for ‘the other you’ and the other business.
To bring this to life, we created the traditional and square business cards for famous fictional characters with dual identities. From Walter White/Heisenberg (Breaking Bad) to Batman/Bruce Wayne, we worked with MOO designers to create eye-catching designs.
The resulting media coverage featured everything from trend hunter to GQ, sales of Square Business Cards spiked.
